What are Pop-Ins™
As a marketer, you spend an awful lot of money and effort trying to drive customers to your website. Yet, when customers land on your website they enter a COLD space where salespeople or shopkeepers are replaced with navigation menus, lists, and what we like to call an "Electronic Vending Machine" experience. In the end, over 98% of people visiting your site will come and go, and you haven't even talked to them. If you were running a brick & mortar store, you would not stay on the job very long with such a ratio.
ROI / Conversion
This client in our Quick Case Study has seen an increase of 100% in Test-Drive requests since using Pop-Ins. Dealers are delighted to get these customers behind the wheels of their cars, bringing the dealership to customers, versus expecting customers to come to the dealership.
In other cases, click-thrus on the Pop-Ins performed 10 times better than any other ad/messages on the clients' websites. Some clients have seen Pop-Ins convert and reverse shopping cart bail-out, by helping and motivating customers to "check-out" once they have added products to their shopping cart.
Right Time, Right Message
The real power of CAPPTURE Pop-Ins™ is in the appropriateness of the message displayed. For example, when you enter a shoe store and a clerk says "Hello what can I do for you ?" before you have even looked at anything you may find this annoying or pushy. Alternatively, when you have found a nice pair of shoes, but can't find your size and you hear: "Hello what can I do for you ?" likely you find this really useful and appropriate.
An appropriate message needs to have good content and good timing. This is what CAPPTURE Pop-Ins™ can do for your website.
Quick Case Study
One of our recent examples sees a car manufacturer wait until a site visitor has viewed 5 pages of a particular car model, before on the 6th page view the website presents the interested customer with a Pop-In that features a message inviting the person to take a free test drive. Specific messages can be presented for each car. In this case, we also wait 5 seconds before showing the "test-drive" message, so as not to interrupt the customer's experience on that 6th page. You too could do amazing things with CAPPTURE Pop-Ins™ in just minutes.
Restore Your Brand Relationship
We believe strong relationships comes from the interaction you have with customers and your brand. With CAPPTURE Pop-Ins™ we restore some of the good practises that make brand relationship so important. Your salespeople and your store managers are the face of the company. People trust your brand because of the relationship they can establish thru your representatives. Why can't your website start to do the same thing?
