How to evaluate the ROI of Pop-Ins?
This is a very easy thing to do.
Simply activate CAPPTURE Pop-Ins on your site during a given period of time and de-activate them for the same period of time. Then, by comparing your results between these period of times, you can quickly understand how much the return from using Pop-Ins to enhance your website conversions could be.
For example, track the changes in your visitors' behaviour on your website and during your test with CAPPTURE Pop-Ins, ask the following questions:
- Did you sell more product?
Did you get more registrations?
- Did your visitors spend more time with your brand and your website?
- How much would the Pop-Ins you used cost versus the cost your spend to drive visitors to your site?
- Is the incremental revenues/subscriptions associated to Pop-Ins greater than the cost of Pop-Ins?
During your Free Trial if you do not experience improvements in your conversion rates, it could be because your message is not appropriate or you are not using Pop-Ins to their best effect. Our marketing consultants, with experience of other successful sites may be able to provide some helpful advice. Contact them for a free session.
Your success is key to us!
Free consulting to get started
For a limited time only, get the most from your Free Trial period and contact us for a FREE consulting session to help.
If our team have not contacted you already, simply use our feedback form and one of our consultants will call you for an online appointment.
You will be able to discuss and share ideas on how to implement your Pop-Ins in the most affective way.